Starbucks Old Logo vs. New Logo: Which is better?

In my opinion, Starbucks’ new logo is more appealing and better than the old logo because of the green color, the change in the design of the siren, the changed design, and the bigger size. I learnt that Starbucks last changed its logo in 2011 after receiving a backlash from customers about the change of logo in 2008. The 2008 logo was the original Starbucks logo. Logos are significant parts of a business because they determine customers’ loyalty. The old logo was somewhat not welcomed well by customers. The new logo is embraced and loved by customers for its simplicity.

What are the differences between Starbucks’ old logo and the new logo?

The major difference is in color, design, siren, and size. Other minor distinctions are in terms of font, tone, and typography, as shown below;

Features	Old	New
Color	Brown and white	Green and white
Font	San-serif	No font
Size	Smaller size than the new one	Increased size of the siren
Tone	Evocative	evocative and Joyful
Typography	The tests slightly slant to the right	No Typography
Design	Double outer circles; the inner circle is more pronounced	Single circle
The Siren	A two-tailed mermaid with an exposed upper body. The tails are visible.	A two-tailed mermaid with a less exposed upper body. The focus is on the face and the upper torso. Looks more human. You can only see the tips of the tails.

Starbucks Old Logo vs. New Logo – How They Compare.

Color

The color changed from brown and white to green and white. The old logo was dominated by brown color because it represented the coffee drinks that Starbucks primarily sold. Also, the brown color symbolizes nurture and stability. The new logo is dominated by green to symbolize the growth and prosperity of Starbucks. Furthermore, the green color is universally accepted because many countries relate to it.

The new logo with green color is better than the old one with brown color because brown is associated with dirt, which might turn off customers. Green is better because it connects Starbucks with its unending social responsibility.

Font

The old logo used a bold sans-serif font to spell out Starbucks, Coffee, Tea, and Spices. However, the current logo does not have any words; therefore, there is no font used in the logo.

Still, the current logo takes the day because Starbucks is a famous brand, and they don’t need to use words to line the brand’s name and its products to make customers aware. The simple Starbucks new logo is easily noticed because of its simplicity. There is no need for font and words.

Size

The old logo is smaller in size than Starbucks’ new logo.

Starbucks’ new logo size is better because it is big enough and recognizable anywhere. It is easy to remember the bigger Starbucks new logo.

Tone

Starbucks’ old logo is evocative because of the huge display of the siren at the center. On the other hand, Starbucks’ new logo is both evocative and joyful because of the green and white color combination alongside the humanized siren.

The new logo is better because of the joyful tone on the face of the siren

Typography

Starbucks’ Old logo had tests whose letters were typed to slant slightly to the right. On the other hand, there is no typography in the Starbucks new logo because there are no texts.

The new logo is better because no typography makes the logo over-dramatic.

Design

The old logo has two circles; the inner circle is more distinct because it is colored white. The inner circle surrounds the siren. There are four words outside the inner circle: Starbucks, Coffee, Tea, and Spices. Right after the text, there is an outer circle that is not as distinct as the inner circle because its shape is formed by brown color. On the other hand, the new Starbucks logo has one circle that surrounds the siren. There are no texts around it, and the green color forms a circular shape.

Again, the current logo wins in design because of its simplicity. The single circle is used to symbolize the unending prosperity of Starbucks around the world. The double circles don’t come off with a clear message as the single circle. The texts plus the inner circles make the logo look too busy and unnecessarily take more attention away from the siren.

The Siren

The old logo’s siren is made up of an image of a mermaid with two tails. The upper body is more pronounced, with the tails visible right from the waist to the tips. On the other hand, the new logo’s siren, the face of the mermaid, covers the larger part. Only the tips of the tails are visible, making the siren look more human and easily approachable.

The New logo’s siren was a better choice because Starbucks’ customers can easily relate to it due to its almost human nature. The current siren symbolizes being good to the human race. On the other hand, the Old logo’s siren is somehow scandalous because it exposes the upper body of the mermaid, which looks almost like a human female.

Starbucks Old Logo vs. New Logo: A comparison overview

Old Logo- Overview

The old logo is made of brown and white color. There are two circles, and the circumference of the inner circle is white. The inner circle encloses the siren, which has an exposed upper body. Outside of the inner circle, there are words written in bold San-serif font; Starbucks, Coffee, Tea, and Spices.

What I liked;

• It’s a distinct inner circle of Starbucks’ old logo because it is easier to recall. It sends a unique message of protecting the siren at all costs because the siren is so important to the foundation of Starbucks.

What I didn’t like;

• The brown color of the logo is dull. Personally, I associate it with dirt; therefore, it appeals less to my eyes.

What do people say

• Most people dislike the color brown because it is associated with dirt.

New Logo – Overview

Starbucks’ new logo is simple and easy to recall because of the dark green and white combination. The siren has been modified to look more human and welcoming. There are no texts because Starbucks is already a known brand.

What I liked;

• The upper body of the siren is not as exposed as in Starbucks’ old logo.

What I didn’t like;

• Less distinction of the single circle because it is less bold.

What are customers saying?

• It’s a more humanized siren because it is more welcoming

Final Verdict: So, Which is Better? – Starbucks Old Logo vs. New Logo

I think Starbucks’ new logo is better than Starbucks’ old one because the green color in the new logo is more appealing than the brown one in the old one. Secondly, Starbucks is a famous brand; therefore, the logo does not have to include the name Starbucks to make customers aware. Lastly, the siren of the new logo is more human and less scandalous because the upper body is not as revealed as in the old logo. Moreover, Starbucks’ new logo, siren, looks more human and welcoming. Therefore, Starbucks’ new logo is better than the old logo.

FAQ SECTION

Which Starbucks logo has a better color palette than the old and new ones?

The new logo has a better color palette because the combination of green and white symbolizes Starbucks’s social responsibility.

Is Starbucks’ new logo more welcoming than the old logo?

Yes, Starbucks’ new logo is more welcoming than the old logo. The siren of Starbucks’ new logo has been made more human and welcoming than the siren of the old logo.

Which Starbucks logo represents the Starbucks brand better between the old and the Starbucks

Starbucks’ new logo represents the brand better because the green color and the siren are more familiar to the public than the old logo.

Is Starbucks’ new logo color better than the old color?

Yes, green is the all-time best color because it symbolizes social responsibility. The old color, brown, is associated more with dirt.