Juan Valdez vs. Starbucks: who wins the coffee war?

If you are torn between Juan Valdez Colombian Coffee and Starbucks coffee, you are not alone.

Since I love coffee, I have a collection of coffee beans at home. Initially, I used to buy whole bean coffee from a Juan Valdez store near my home. This changed when a friend bought coffee beans from Starbucks.

I was so impressed with them that I switched to the company. This compelled me to create a post to inform you of how Juan Valdez differs from Starbucks. You will also discover which company wins the coffee war.

What are the differences between Juan Valdez Vs. Starbucks?


Juan Valdez



Comfortable seating areas, free WiFi

Comfortable couches, free internet, wall art, cool music, and warm lighting


300 stores in 13 countries

Over 33,000 stores in more than 80 countries.


Coffee, espresso, non-caffeinated drinks, Latin pastries, milkshakes, smoothies, and bottled drinks.

Coffee, tea, espresso drinks, baked goods, Ethos water, instant coffee packets, fruit juices, and energy drinks

Price range

More affordable

A bit more expensive

Beverage sizes

12, 16, and 20 oz

8, 12, 16, 20, and 30 oz

Environmental consciousness

It is eco-conscious

Engages in different environmental practices.

Juan Valdez Vs. Starbucks – How they compare.

Juan Valdez vs. Starbucks


Many people like getting their coffee from Juan Valdez since it provides a great ambience. Though its locations are mostly crowded, this company offers seating options. You can also enjoy the free WiFi.

Starbucks is considered a third place after home and the office due to its nice ambiance. It offers comfortable seating and entertainment through its cool music, free internet, and wall art, which creates a relaxing atmosphere.

Juan Valdez and Starbucks, therefore, draw since they both provide great ambience.


Starbucks has over 33,0000 stores in over 80 countries. On the other hand, Juan Valdez has 300 stores in 13 countries.

Though both coffee houses operate internationally, Starbucks wins since it has more locations.


Juan Valdez has a wide variety of items that you can purchase. Its menu includes items such as Latin pastries, espressos, coffee, milkshakes, smoothies, non-coffee beverages, bottled drinks, and coffee packages.

Starbucks aims to keep its customers more interested by expanding its menu. It has not only the main menu but also the secret menu. Some of the items on the Starbucks menu include at-home coffee beans, coffee drinks, tea, smoothies, refreshers, bakery items, snacks, non-caffeinated drinks, energy drinks, and alcoholic drinks.

Starbucks, therefore, wins since it has a more extensive menu than Juan Valdez.

Price Range

Though the prices of Juan Valdez and Starbucks are not very different, Juan Valdez seems to be a bit affordable. For instance, a 20 oz cup of Americano is $3.65 at Starbucks and $3.40 at Juan Valdez.

Juan Valdez, therefore, wins since it is slightly more affordable than Starbucks

Beverage Sizes

Juan Valdez offers drinks in three cup sizes, including 12, 16, and 20 oz. On the other hand, Starbucks offers drinks in 5 cup sizes, including 8, 12, 16, 20, and 30 oz.

Starbucks, therefore, wins since it offers more beverage sizes.

Environmental Consciousness

Juan Valdez ensures that Colombian coffee is produced ethically and responsibly. Starbucks is also eco-conscious since it has been engaging in different environmental practices such as recycling and offering reusable cups.

Both companies therefore draw in this category.

Juan Valdez Vs. Starbucks – A Comparison Overview

Juan Valdez Overview

Juan Valdez vs. Starbucks coffee war

This is a multinational coffeehouse that has been in existence since 2002. The Federación Nacional de Cafeteros de Colombia established this coffeehouse chain to promote Colombian coffee. It was formed as a result of joint efforts of coffee producers and growers in the country.

Today, Juan Valdez has its headquarters in Bogota, Colombia, and has 300 stores in 13 countries. Apart from Colombia, it also serves coffee lovers in other areas, including Southern and North America. This coffee chain started expanding internationally in 2004, targeting large population areas such as Mexico, Madrid, and New York.

Today, Robert Velez serves as the company’s chairman. Juan Valdez specializes in offering whole bean coffee. You can also buy different beverages and pastries from its cafes. This company has managed to employ over 5,000 people to work in its different locations. Today, you can find a Juan Valdez store at a shopping center, online, or even at the airport.

Starbucks Overview

Juan Valdez

Coffee lovers have been buying roasted coffee beans from Starbucks since 1971. This was when three people from the same university opened the first Starbucks store in Pike Place Market. The founders were called Zev Siegl, Gordon Bowker, and Jerry Baldwin. Their love for coffee inspired them to open a coffee company.

The founders of this coffee chain learned how to make high-quality coffee from Peet, who had already established his company. After being established, Starbucks took some time to develop. One of the key people that contributed to the development of this company is Howard Schultz, who is still serving as the Interim CEO.

Though Starbucks began as a small store, it now has over 33,000 stores in over 80 countries. It specializes in selling coffee, tea, smoothies, and baked items like bagels. Did you know that this company’s name came from a classic novel called Moby Dick? If not, well, now you do.

Final Verdict: So, Which is Better? – Juan Valdez Vs. Starbucks

Starbucks is better than Juan Valdez since it has more stores in numerous countries, engages in different environmental practices, offers more beverage sizes, has a more comprehensive menu, and sells high-quality coffee. Though Juan Valdez also offers a great ambiance for its customers, it operates at limited locations and offers only three beverage sizes. Finding a Starbucks store is not hard since they are basically everywhere. Though Juan Valdez operates in the US, it is not as popular at Starbucks. Many people are also impressed with the customization options that Starbucks offers. I, therefore, choose Starbucks as the clear winner.


Which is bigger, Starbucks or Juan Valdez?

Starbucks is bigger than Juan Valdez since it has thousands of stores on different continents as opposed to Juan Valdez, which has only hundreds of them.

Is Starbucks more profitable than Juan Valdez?

Yes. Since Starbucks has numerous repeat customers, it makes more profit than Juan Valdez.

Is Juan Valdez Coffee stronger than Starbucks?

No. Colombian coffee from Juan Valdez is actually weaker than Starbucks coffee.

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