Starbucks uses a multi-channel strategy to market its brand and products such as through social media, in-store adverts, and TV advertisements. I have always been impressed by Starbucks and how it has managed to maintain its brand for decades. I recently came across two guys arguing about Starbucks marketing where one was saying that Starbucks does not need to advertise because it is already known. The other guy was frantically trying to explain to the other about Starbucks’ marketing strategy with no success. This inspired me to come up with this post on the coffee giant’s marketing strategy. Read on to know how this brand promotes its products.
How does Starbucks promote their brand?
Starbucks uses a variety of marketing approaches to advertise. You will see advertisements on social media and TV. You will also see in-store sales and promotions in your local Starbucks. Starbucks has official social media handles on all the major platforms. You will find new drinks and food items promoted on these platforms. Starbucks does not limit its advertisement to a single channel. You will also come across organized events aimed at promoting its brand. Starbucks has partnered with various sporting clubs as a sponsor.
This is a great advertising channel that has been used by top brands in the world. The multichannel strategy has kept the brand relevant and known to a wide audience. Another strategy is its loyalty rewards program. In 2019, Starbucks’ 40% increase in sales was attributed to its loyalty program. We all love freebies and word about freebies spreads like wildfire. This strategy has brought Starbucks tremendous success over the years.
What Promotions do Starbuck use?
Starbucks uses its website, social media handles, and in-store promos to advertise. The coffee giant has been known to use sales promotions for its products, events, print media, and direct marketing. You will come across happy hour Thursday where you get two drinks at the price of one and double star days where you get double the number of stars you would normally get for items. We all know how promotions are expensive, but when done right, they can grow your brand to the level of Starbucks over time.
Starbucks came up with a strategy to promote its products to upscale markets. They achieved this by using a premium pricing strategy which is 25% higher than other brands of its kind. This has created the idea of the brand being upscale due to its higher charges. Starbucks is known for its consistency in its products as well as its marketing messages. A consistent interesting message attracts the attention of the listeners and stirs curiosity.
How does Starbucks use social media to promote their brand?
Starbucks has a page or account on top social media platforms like Twitter, Facebook, and Instagram. The top coffee chain recognizes where millions of people are and they know exactly how to appeal to them. One of the best ways Starbucks has used social media to its advantage is its flexibility with the Starbuck secret menu. These items are intentions by customers and Starbucks employees that customize the existing drinks to come up with something different. These drinks are so famous on Instagram and Tik Tok and they have done a good job promoting the company’s brand. You will also see reposting of fan photos by Starbucks.
On Facebook, Starbucks uses user posts as its cover photos which directly appeals to the users. The success of the coffee giant is attributed to its image around its audience and itself. The coffee chain uses its social media platforms to create urgency through time-limited deals. You will see something like buy one, get one free followed by hurry while you still have time. This causes massive engagement which makes it an effective promotion method.
How does Starbucks use advertising?
Starbucks uses advertising to expand its clientele and up its sales. The company sets aside a marketing budget which in turn works to bring in more sales through brand and product promotion. Marketing and advertising work by using money to attract more money. Starbucks is not afraid to pour in cash to promote its products. When the coffee chain launches a new product, it uses advertising to let everyone know there is something new on the menu. Starbucks also engages its fans on social media to create a rapport. The fans see the brand as approachable and friendly and do not hesitate to flock to the store for their favorite drinks.
How do Starbucks attract customers?
Starbucks uses multichannel strategies to attract customers such as social media advertising, loyalty rewards, TV adverts, and in-store promos.
How is the concept of service marketing important to Starbucks?
This concept is important for more profits when the coffee chain segments the market by its ability to provide top services.