Coffee Market in China

China’s coffee market has grown significantly in the past 5 years with revenue of at least 2 billion in 2023. The country’s coffee market is projected to grow by at least 7% by 2028, which may prompt the question, has coffee market in China reached its potential?

For over millennia, the Chinese have always been a tea drinking nation. However, in the past few decades, the country has slowly, but gradually changed to coffee consumers with the average annual consumption growth rate of 15%. The annual revenue of coffee market in China is expected to reach over 2 billion in 2028 with an average annual consumption of 0.6kg of coffee per person. Here is a table showing the revenue of coffee in china.

Table of Contents

Revenue of Coffee in China and future projections (2018-2028)

Year	Revenue in Us dollars
2018	1,000,000,000
2019	1,000,000,000
2020	1,000,000,000
2021	1,000,000,000
2022	2,000,000,000
2023	2,000,000,000
2024	2,000,000,000
2025	2,000,000,000
2026	2,000,000,000
2027	2,000,000,000
2028	2,000,000,000

Total coffee revenue change and future projections (2018-2028)

Year	Percentage (%) change in revenue
2018
2019	0.8%
2020	4.6%
2021	5.1%
2022	10.5%
2023	7.6%
2024	6.5%
2025	9.4%
2026	7.6%
2027	7.0%
2028	7.5%

Average coffee revenue per capita in China

Year	Revenue in Us dollars
2018	0.90
2019	0.90
2020	0.94
2021	0.98
2022	1.08
2023	1.16
2024	1.23
2025	1.35
2026	1.45
2027	1.55
2028	1.66

Average volume of coffee consumed in China and future projections (2018-2028)

Year	Volume in Kilograms
Year	Instant Coffee	Roast Coffee
2018	56.5 kg	3.4 kg
2019	56.5 kg	3.8 kg
2020	56.1 kg	4.7 kg
2021	57.0 kg	4.7 kg
2022	60.4 kg	5.8 kg
2023	63.4 kg	6.6 kg
2024	66.0 kg	7.2 kg
2025	70.7 kg	8.2 kg
2026	74.1 kg	9.3 kg
2027	77.6 kg	10.5 kg
2028	81.1 kg	11.7 kg

Percentage volume change in coffee consumption in China

Year	Percentage (%) volume change
2018	–
2019	0.7%
2020	1%
2021	1.5%
2022	7.4%
2023	5.7%
2024	4.6%
2025	7.7%
2026	5.8%
2027	5.5%
2028	5.4%

Average volume of coffee consumption in China per capita

Year	Volume in Kilograms
2018	0.4kg
2019	0.4 kg
2020	0.4 kg
2021	0.4 kg
2022	0.5 kg
2023	0.5 kg
2024	0.5 kg
2025	0.5 kg
2026	0.6 kg
2027	0.6 kg
2028	0.6 kg

Coffee revenue in China vs Top 5 largest coffee markets in the world

Country	Revenue in US Dollars
China	2,000,000,000
United States	11,000,000,000
Brazil	7,318,000,000
Germany	6.852,000,000
Japan	6,069,000,000
Italy	4,626,000,000

Key Players in China’s coffee market by product type

Product category	Market Share	Brand Name	Percentage (%) share for brands
Instant coffee	75%	Nestle	70%
Ready to drink coffee	10%	Nestle	70%
Fresh ground coffee	15%	Starbucks	50%

China’s coffee market share by product type

Product type	Percentage (%) share of China’s coffee market
Fresh coffee	37.7%
Ready to drink coffee	36.8%
Instant coffee	13.5%
Grown coffee/whole beans	10.3%
Single serve coffee	2.7%

Kai Jordan

Kai Jordan worked as a Certified Nutrition Specialist and now a food critic whose main objective is to provide consumers with as much information as they need to make the right choices concerning foods and drinks. Jordan is passionate about helping the public reach their health-related goals but also keen on reviewing foods and drinks offered by some of the famous restaurants the likes of Starbucks.

Kai has therefore created well-researched and comprehensive excerpts regarding the services and products offered by the giant restaurant chain. And which can be retrieved from Starbmag.com, apart from talking writing, and dealing with food Kai loves also to Kayak. You can read more about me on the about us page.