China’s coffee market has grown significantly in the past 5 years with revenue of at least 2 billion in 2023. The country’s coffee market is projected to grow by at least 7% by 2028, which may prompt the question, has coffee market in China reached its potential?
For over millennia, the Chinese have always been a tea drinking nation. However, in the past few decades, the country has slowly, but gradually changed to coffee consumers with the average annual consumption growth rate of 15%. The annual revenue of coffee market in China is expected to reach over 2 billion in 2028 with an average annual consumption of 0.6kg of coffee per person. Here is a table showing the revenue of coffee in china.
Table of Contents
Revenue of Coffee in China and future projections (2018-2028)
Year |
Revenue in Us dollars |
2018 |
1,000,000,000 |
2019 |
1,000,000,000 |
2020 |
1,000,000,000 |
2021 |
1,000,000,000 |
2022 |
2,000,000,000 |
2023 |
2,000,000,000 |
2024 |
2,000,000,000 |
2025 |
2,000,000,000 |
2026 |
2,000,000,000 |
2027 |
2,000,000,000 |
2028 |
2,000,000,000 |
Total coffee revenue change and future projections (2018-2028)
Year |
Percentage (%) change in revenue |
2018 | |
2019 |
0.8% |
2020 |
4.6% |
2021 |
5.1% |
2022 |
10.5% |
2023 |
7.6% |
2024 |
6.5% |
2025 |
9.4% |
2026 |
7.6% |
2027 |
7.0% |
2028 |
7.5% |
Average coffee revenue per capita in China
Year |
Revenue in Us dollars |
2018 |
0.90 |
2019 |
0.90 |
2020 |
0.94 |
2021 |
0.98 |
2022 |
1.08 |
2023 |
1.16 |
2024 |
1.23 |
2025 |
1.35 |
2026 |
1.45 |
2027 |
1.55 |
2028 |
1.66 |
Average volume of coffee consumed in China and future projections (2018-2028)
Year |
Volume in Kilograms | |
Instant Coffee |
Roast Coffee | |
2018 |
56.5 kg |
3.4 kg |
2019 |
56.5 kg |
3.8 kg |
2020 |
56.1 kg |
4.7 kg |
2021 |
57.0 kg |
4.7 kg |
2022 |
60.4 kg |
5.8 kg |
2023 |
63.4 kg |
6.6 kg |
2024 |
66.0 kg |
7.2 kg |
2025 |
70.7 kg |
8.2 kg |
2026 |
74.1 kg |
9.3 kg |
2027 |
77.6 kg |
10.5 kg |
2028 |
81.1 kg |
11.7 kg |
Percentage volume change in coffee consumption in China
Year |
Percentage (%) volume change |
2018 |
– |
2019 |
0.7% |
2020 |
1% |
2021 |
1.5% |
2022 |
7.4% |
2023 |
5.7% |
2024 |
4.6% |
2025 |
7.7% |
2026 |
5.8% |
2027 |
5.5% |
2028 |
5.4% |
Average volume of coffee consumption in China per capita
Year |
Volume in Kilograms |
2018 |
0.4kg |
2019 |
0.4 kg |
2020 |
0.4 kg |
2021 |
0.4 kg |
2022 |
0.5 kg |
2023 |
0.5 kg |
2024 |
0.5 kg |
2025 |
0.5 kg |
2026 |
0.6 kg |
2027 |
0.6 kg |
2028 |
0.6 kg |
Coffee revenue in China vs Top 5 largest coffee markets in the world
Country |
Revenue in US Dollars |
China |
2,000,000,000 |
11,000,000,000 | |
Brazil |
7,318,000,000 |
Germany |
6.852,000,000 |
Japan |
6,069,000,000 |
Italy |
4,626,000,000 |
Key Players in China’s coffee market by product type
Product category |
Market Share |
Brand Name |
Percentage (%) share for brands |
Instant coffee |
75% |
Nestle |
70% |
Ready to drink coffee |
10% |
Nestle |
70% |
Fresh ground coffee |
15% |
Starbucks |
50% |
China’s coffee market share by product type
Product type |
Percentage (%) share of China’s coffee market |
Fresh coffee |
37.7% |
Ready to drink coffee |
36.8% |
Instant coffee |
13.5% |
Grown coffee/whole beans |
10.3% |
Single serve coffee |
2.7% |
Kai Jordan worked as a Certified Nutrition Specialist and now a food critic whose main objective is to provide consumers with as much information as they need to make the right choices concerning foods and drinks. Jordan is passionate about helping the public reach their health-related goals but also keen on reviewing foods and drinks offered by some of the famous restaurants the likes of Starbucks.
Kai has therefore created well-researched and comprehensive excerpts regarding the services and products offered by the giant restaurant chain. And which can be retrieved from Starbmag.com, apart from talking writing, and dealing with food Kai loves also to Kayak. You can read more about me on the about us page.