Coffee Market in China
China’s coffee market has grown significantly in the past 5 years with revenue of at least 2 billion in 2023. The country’s coffee market is projected to grow by at least 7% by 2028, which may prompt the question, has coffee market in China reached its potential?
For over millennia, the Chinese have always been a tea drinking nation. However, in the past few decades, the country has slowly, but gradually changed to coffee consumers with the average annual consumption growth rate of 15%. The annual revenue of coffee market in China is expected to reach over 2 billion in 2028 with an average annual consumption of 0.6kg of coffee per person. Here is a table showing the revenue of coffee in china.
Revenue of Coffee in China and future projections (2018-2028)
|
Year |
Revenue in Us dollars |
|
2018 |
1,000,000,000 |
|
2019 |
1,000,000,000 |
|
2020 |
1,000,000,000 |
|
2021 |
1,000,000,000 |
|
2022 |
2,000,000,000 |
|
2023 |
2,000,000,000 |
|
2024 |
2,000,000,000 |
|
2025 |
2,000,000,000 |
|
2026 |
2,000,000,000 |
|
2027 |
2,000,000,000 |
|
2028 |
2,000,000,000 |
Total coffee revenue change and future projections (2018-2028)
|
Year |
Percentage (%) change in revenue |
|
2018 | |
|
2019 |
0.8% |
|
2020 |
4.6% |
|
2021 |
5.1% |
|
2022 |
10.5% |
|
2023 |
7.6% |
|
2024 |
6.5% |
|
2025 |
9.4% |
|
2026 |
7.6% |
|
2027 |
7.0% |
|
2028 |
7.5% |
Average coffee revenue per capita in China
|
Year |
Revenue in Us dollars |
|
2018 |
0.90 |
|
2019 |
0.90 |
|
2020 |
0.94 |
|
2021 |
0.98 |
|
2022 |
1.08 |
|
2023 |
1.16 |
|
2024 |
1.23 |
|
2025 |
1.35 |
|
2026 |
1.45 |
|
2027 |
1.55 |
|
2028 |
1.66 |
Average volume of coffee consumed in China and future projections (2018-2028)
|
Year |
Volume in Kilograms | |
|
Instant Coffee |
Roast Coffee | |
|
2018 |
56.5 kg |
3.4 kg |
|
2019 |
56.5 kg |
3.8 kg |
|
2020 |
56.1 kg |
4.7 kg |
|
2021 |
57.0 kg |
4.7 kg |
|
2022 |
60.4 kg |
5.8 kg |
|
2023 |
63.4 kg |
6.6 kg |
|
2024 |
66.0 kg |
7.2 kg |
|
2025 |
70.7 kg |
8.2 kg |
|
2026 |
74.1 kg |
9.3 kg |
|
2027 |
77.6 kg |
10.5 kg |
|
2028 |
81.1 kg |
11.7 kg |
Percentage volume change in coffee consumption in China
|
Year |
Percentage (%) volume change |
|
2018 |
– |
|
2019 |
0.7% |
|
2020 |
1% |
|
2021 |
1.5% |
|
2022 |
7.4% |
|
2023 |
5.7% |
|
2024 |
4.6% |
|
2025 |
7.7% |
|
2026 |
5.8% |
|
2027 |
5.5% |
|
2028 |
5.4% |
Average volume of coffee consumption in China per capita
|
Year |
Volume in Kilograms |
|
2018 |
0.4kg |
|
2019 |
0.4 kg |
|
2020 |
0.4 kg |
|
2021 |
0.4 kg |
|
2022 |
0.5 kg |
|
2023 |
0.5 kg |
|
2024 |
0.5 kg |
|
2025 |
0.5 kg |
|
2026 |
0.6 kg |
|
2027 |
0.6 kg |
|
2028 |
0.6 kg |
Coffee revenue in China vs Top 5 largest coffee markets in the world
|
Country |
Revenue in US Dollars |
|
China |
2,000,000,000 |
|
11,000,000,000 | |
|
Brazil |
7,318,000,000 |
|
Germany |
6.852,000,000 |
|
Japan |
6,069,000,000 |
|
Italy |
4,626,000,000 |
Key Players in China’s coffee market by product type
|
Product category |
Market Share |
Brand Name |
Percentage (%) share for brands |
|
Instant coffee |
75% |
Nestle |
70% |
|
Ready to drink coffee |
10% |
Nestle |
70% |
|
Fresh ground coffee |
15% |
Starbucks |
50% |
China’s coffee market share by product type
|
Product type |
Percentage (%) share of China’s coffee market |
|
Fresh coffee |
37.7% |
|
Ready to drink coffee |
36.8% |
|
Instant coffee |
13.5% |
|
Grown coffee/whole beans |
10.3% |
|
Single serve coffee |
2.7% |
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