Tim Horton’s Logo

Have you ever wondered how many times the Tim Hortons logo has transformed? It is currently a simple and easy logo to recall; read on to find out.

I finished sipping my Tim Hortons coffee and stared at the logo on my cup, and I realized how much the logo had changed and become simple. I was curious and researched how the Tim Hortons logo became so simple with the original owner’s signature and red color. The red color is just appetizing; no debate. However, the logo had to undergo several transformational changes to become simple and easy to recall. Here is what I found out.

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What is the history of the Tim Hortons logo?

Tim Hortons logo has Canadian roots and is made up of a hockey player’s signature. The history of the Tim Hortons logo began in 1964 when it was a little less simple than the current logo, and with every change, the logo becomes simpler and simpler. In 1964, Tim Hortons’ logo had a much more detailed emblem that has evolved into a simple trade Mark type of logo to date. The simpler the logo is, the easier it is to recall; therefore, designers had to remove some elements but still managed to preserve the logo’s initial important message and meaning.

Where did the Tim Hortons logo come from (origin)?

Tim Hortons logo originates from the signature of the hockey player, Tim Horton. He is Canadian; therefore, the logo has Canadian roots. For all the transformations the logo has undergone, the signature of Tim Hortons is usually maintained. The only change that the signature has experienced over time is type size and color. To date, the signature is the trademark logo of the company.

How has the Tim Hortons logo evolved over the years?

The original logo of Tim Hortons was made up of two ovals vertically placed and sitting on their flatter sides. The first top oval has two phrases in red, Tim Hortons. Right below the phrase, there are images of three chocolate donuts that have cream toppings. Also, the background color of the oval is white. In the second oval, there is a single phrase, Donuts, written in bold, bigger type size, and all caps. The background color of the oval is yellow. Also, there are yellow and brown strips below the ovals. The brown color represents chocolate, and the yellow color symbolizes oily dough.

The first logo change happened in 1990 and lasted up to 2015. The yellow and brown striped ribbon was maintained. Also, the phrase Tim Hortons in the first oval and the background color of the ovals were maintained. The first oval from the top has a white background with the phrase Tim Hortons in red with a bigger type size. There are no donuts below the name of the company. The words in the second oval changed from ‘donuts’ to ‘Always Fresh’ in all caps and slanting bold font. The brown trim of the ribbon on the top and below an also scraped.

In 2015, the logo was also simplified and lasted up to 2017. Everything apart from the wordmark was left behind. The phrase ‘Tim Hortons was written in the exact typeface of the phrase in the original logo. The font looked like a hand type from the company’s owner, which raised customer satisfaction. The logo represented a reassurance from the company of the great products and services.

From 2017 to the present day, the logo changed minimally. There was a slight change in the color and font. The trademark had a darker shed of red because red is such an appetizing color. Also, the type size of the wordmark is currently bigger than in all the other logos.

What is the color and font of the Tim Hortons logo?

The color of the Tim Hortons logo is currently deep red. The original logo had white, brown, yellow, and red colors. However, all the colors were dropped after transformation, and the appetizing color, red, was maintained. The font of the Tim Hortons logo has always been San-serif.