How many stars are on the Starbucks logo?

Who doesn’t know of the famous Starbucks coffee house? But have you ever taken the time to see how many stars are on the Starbucks logo?

There is only one star on the current Starbucks logo. This is after it was redesigned in 2011, when the company celebrated its 40th anniversary, and the other two stars were removed. When I first saw the Starbucks coffee shop across the street on my way to work in 2009, what took my breath away was its logo. It was so memorable that every time I came across a Starbucks shop since then, I just had to walk in and order anything on the menu.

I ended up satisfying my curiosity by researching the coffee shop’s history and how the logo had evolved over the years. Come 2011, when they redesigned the logo again, I was in awe. Let me take you deeper into the history and evolution of the Starbucks logo.

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What font is the Starbucks logo?

Today, Starbucks has no text on its logo. However, in the past, the font used on its logo was always a simple sans sheriff font in bold letters. Because the coffee house has become an international business, it was confident enough to trust that its customers would identify it even without the words ‘Starbucks Coffee.’

What does the Starbucks logo mean?

How the Starbucks logo came to be is quite interesting. The original Starbucks logo featured a two-tailed mermaid called a siren. Greek mythology talks of sirens who would lure sailors to a shipwreck off the coast of an Island in the South Pacific.

Well, this siren on the Starbucks logo continues this mythology. The coffee house’s three founders, Gordon Bowker, Zev Siegl, and Jerry Baldwin, desired a safe space in Seattle where people would meet and enjoy coffee. Although they started by selling coffee beans, eventually, their dream was fulfilled, and Starbucks became a place that drew people to their coffee.

The siren logo acts as a reference to the sea and Seattle. Trying to communicate the proximity of Seattle to the sea, the siren features hair that resembles sea waves. This siren also represents entrapment, addiction, and obsession. If you think about Starbucks coffee house and what it has grown into, isn’t the logo on point in its representation?

Why is the Starbucks logo green?

Starbucks’ brand colors are green and white. The green color dominates and acts as the background color, whereas the white one is used on the siren icon. The coffee house settled on a green color because it is associated with healing, nature, protection, and wealth.

Coffee is also a plant; hence no surprise there that green had to be used to represent the company. Another good reason why Starbucks uses the green color is that the company has always ethnically sourced its coffee for years. It, therefore, always tries to maintain goodwill with the local farmers and customers and prove to people that it has a social responsibility.

FAQ Section

Why is it called Starbucks?

Starbucks was established in 1971 and was first called ‘Pequod’ after a ship in a novel. The three founders met with Terry Heckler, a famous artist, to bid to find a name for their venture. They wanted a name that would connect to the Northwest and link to the seafaring tradition of the early coffee sellers. They were also looking for a name that would depict adventure.

At first, Gordon Bowker, a writer and co-founder, suggested naming the company ‘Pequod’ after the ship in the classic novel ‘Moby-Dick.’ However, they were not fully fine with this name. So, more research was done, and eventually, Terry stumbled upon the name ‘Strabo.’

This was after they decided to look into the names of mining camps on Mt. Rainer, one of the best-known landmarks near Seattle. Coincidentally, in the classic novel they had first looked into called Moby-Dick, the first mate on the Pequod was called Starbuck. Just like that, the brand was born!