Dutch Bros Logo (History, origin, evolution, plus more information)

Companies update their logo designs to keep up with trends or reflect changes in their business. The Dutch Bros. logo is no different, so read on for more about it.

Dutch Bros. logo has seen several changes since the company’s inception in 1992. The logo also has variations, but the main logo is what you see on the storefronts. I’ve always been interested in logos, and I like knowing how the design was arrived at, what message it was expected to convey, and how it has changed over time. I have been a Dutch Bros patron for years, and their logo sparked my curiosity. If you’ve ever been interested in knowing more about the Dutch Bros logo, we will be giving details about it in this post. If you’ve never thought about it, read on to find out some interesting facts about this very recognizable logo.

What is the history of Dutch Bros logo?

The main logo has historically had the words “DUTCH BROS” in block letters, with the word “Coffee,” horizontal and vertical lines, and a windmill being introduced or removed over the years. Unlike many businesses, Dutch Bros. Coffee utilizes a variety of logos. Initially, the logo, which is a reference to the founding brother’s Dutch heritage, had one color and did not stand out in any way. In time, more color and features such as colored lines and a block or detailed windmill have been added for a more modern design. Interestingly, the name Bros., pronounced “brose,” has never been used in the form of “brothers,” as some may expect.

Where did Dutch Bros. logo come from (origin)?

Although detailed information about what went into the design of the logo is not available, we know that it is a representation of who the founders were; two brothers with Dutch ancestry or simply Dutch Bros. The windmill, which is a prominent feature of the logo, represents Dutch culture and history. While windmills had many uses, the Dutch in the Netherlands used them mostly to pump out water from the lowlands back to the rivers.

What are the variations of Dutch Bros logo?

The company uses multiple variants of the primary logo in different settings. The differences are in the form and type of windmill symbols, lines, colors, and designs. In one variant, for instance, the logo is set upon a dark blue background and features the windmill and the phrase “DUTCH BROS” in white.

On some of the disposable cups, instead of the block color style in the main logo, the windmill logo design is more intricate. The image is blue and white and shows the sails’ details. The name “DUTCH BROS” is written over the two lines. The text is in black with a yellow outline. The word “coffee” is written below it in red with a yellow outline. A unique tulip pattern can be seen below the writing and to the bottom right of the windmill’s body. The pattern features both red and yellow tulips, each with green stems and foliage.

The company’s cups include a variant of this design. The tulip and text remain the same, but the windmill is now entirely dark blue and white, with no bright blue portions. The design is a little bit simpler now that it doesn’t have elements like the window in the windmill’s body.

These variations are in addition to some variants that have evolved over the years; more on them next.

How has Dutch Bros logo evolved over the years?

Dutch Bros logo has evolved with changes made since the company’s inception in 1992. The current main logo has two variations. But before this, predictably, the first logo from 1992 to 1995 was simple. It had a slightly slanted upward “DUTCH BROS Coffee” between two parallel horizontal lines. Not much thought seems to have gone into colors.

Sometime in 1993, the logo saw some dramatic changes, which saw the parallel lines disappear and the word “Dutch” at the top, with the word “BROS.” below it and “Coffee” at the bottom. While “Coffee” was in red and all had a yellow outline, “DUTCH” and “BROS” were in black, with “DUTCH” off-centered so that the letter “B” for “BROS” was set below its “TC.” This logo served until 1999.

The detailed windmill, now a part of Dutch Bros. identity, gained a place in the logo in 1999. This time “DUTCH BROS.” in blue and “Coffee” in red were beneath the windmill, perhaps showing an intention by the company to have this symbol of Dutch culture front and center of its identity. On the business front, 1999 was the year that Dutch Bros. formally started franchising. The company had this as its main logo until 2016 when a simple, one-color logo with two windmills began to appear.

The new logo introduced in 2016 had the words “DUTCH BROS. Coffee” preceded by a block windmill and “EST’D 1992” with a block windmill between the windmills beneath it.

The current logo, which has been running since 2021, is the most modern. It comes in two variations, similar in every way apart from one having a windmill and the other without. Both have “DUTCH BROS.” in blue over three horizontal lines, in yellow, red, and blue, in that order. The word coffee shares the same color scheme as the lines, in its typical red and yellow. The logo variation with a windmill has it to the left, centrally placed beside the entire block of words and lines. A blue vertical line is included to provide visual balance. On the business front, 2021 is the year that Dutch Bros went public and started trading on the NYSE.

What are the color and font of the Dutch Bros. logo?

Dutch Bro’s colors are white, blue, yellow, and red. The logo is in Peignot bold font. Specifically, the blue color is named lapis lazuli (hex reference #156299). The yellow is named Vivid Yellow (hex reference #F8E316), and the red is called Amaranth Red (hex reference #DA262E). The last color is white hex (reference #FFFFFF). The logo is in Peignot bold, an old sans-serif display typeface with no traditional lowercase but a “multi-case” combination of lowercase and small capital letters. Those who like it love its unique, clean, and crisp lines, which make it more legible.

FAQ Section

Is Dutch Bros logo printable?

Yes, the Dutch Bros logo is printable, with the main logo letters changing from blue to white based on the background.

When was Dutch Bros logo created?

The Dutch Bros. logo was created in 1992, the same year the company was founded.

What does a windmill symbolize at Dutch Bros?

The windmill represents Dutch culture and history and is a nod to the two founding brothers of Dutch ancestry.