Coffee Market in the United States
The coffee market in the United States is expected to grow steadily by at least 3% in the next 5 years and reach annual revenue of more than 12 billion in 2028.
Coffee was first brought to America by the Boston Party in 1977. While the American coffee market is relatively a young player in the global coffee industry, the country’s consumption of coffee has grown tremendously over the past decades to become the world’s largest coffee consumer.
An average American consumes approximately 3 kg of coffee per year and spends averagely $11 on coffee in 2023.
Given the high demand of coffee, the United States is one of the major importers of coffee from across the globe with Brazil and Colombia as its major coffee suppliers.
This article provides an overview of what the United States coffee market looks like.
Table of Contents
Revenue of Coffee in the US and future projections (2018-2028)
|
Year |
Coffee Revenue in USD dollars | ||
|
Instant coffee |
Roast coffee |
Total revenue in US$ | |
|
2018 |
1.7 billion |
8.6 billion |
10.3 billion |
|
2019 |
1.8 billion |
8.7 billion |
10.5 billion |
|
2020 |
1.8 billion |
8.6 billion |
10.3 billion |
|
2021 |
1.8 billion |
8.6 billion |
10.5 billion |
|
2022 |
1.8 billion |
8.7 billion |
10.6 billion |
|
2023 |
1.9 billion |
9.1 billion |
11 billion |
|
2024 |
1.9 billion |
9.5 billion |
11.4 billion |
|
2025 |
2 billion |
9.9 billion |
11.8 billion |
|
2026 |
2 billion |
10.2 billion |
12.2 billion |
|
2027 |
2 billion |
10.5 billion |
12.5 billion |
|
2028 |
2 billion |
10.8 billion |
12.6 billion |
Revenue of Coffee in the US and future projections (2018-2028)
|
Year |
Coffee Revenue in USD dollars | ||
|
Instant coffee |
Roast coffee |
Total revenue in US$ | |
|
2018 |
1.7 billion |
8.6 billion |
10.3 billion |
|
2019 |
1.8 billion |
8.7 billion |
10.5 billion |
|
2020 |
1.8 billion |
8.6 billion |
10.3 billion |
|
2021 |
1.8 billion |
8.6 billion |
10.5 billion |
|
2022 |
1.8 billion |
8.7 billion |
10.6 billion |
|
2023 |
1.9 billion |
9.1 billion |
11 billion |
|
2024 |
1.9 billion |
9.5 billion |
11.4 billion |
|
2025 |
2 billion |
9.9 billion |
11.8 billion |
|
2026 |
2 billion |
10.2 billion |
12.2 billion |
|
2027 |
2 billion |
10.5 billion |
12.5 billion |
|
2028 |
2 billion |
10.8 billion |
12.6 billion |
Percentage revenue change of coffee in the US and future projections (2018-2028)
|
Year |
Coffee Revenue Change in Percentage (%) | ||
|
Instant coffee |
Roast coffee |
Total | |
|
2018 |
– |
– |
– |
|
2019 |
3.5% |
1.6% |
1.9% |
|
2020 |
-1.1% |
-2.1% |
-1.9% |
|
2021 |
2.8% |
1.1% |
1.4% |
|
2022 |
1.1% |
0.8% |
1% |
|
2023 |
2.7% |
4.6% |
4.2% |
|
2024 |
2.1% |
4.5% |
4% |
|
2025 |
1.6% |
3.8% |
3.4% |
|
2026 |
1.5% |
3% |
2.9% |
|
2027 |
1.5% |
3.2% |
3% |
|
2028 |
1% |
3.1% |
2.8% |
Average annual revenue of coffee per capita in the United States and future projections (2018-2028)
|
Year |
Coffee Revenue in USD dollars | ||
|
Instant coffee |
Roast coffee |
Total revenue in US$ | |
|
2018 |
5.28 |
26.27 |
31.55 |
|
2019 |
5.44 |
26.54 |
31.98 |
|
2020 |
5.36 |
25.83 |
31.19 |
|
2021 |
5.47 |
25.95 |
31.41 |
|
2022 |
5.51 |
26.02 |
31.53 |
|
2023 |
5.61 |
27.06 |
31.67 |
|
2024 |
5.69 |
28.11 |
33.8 |
|
2025 |
5.74 |
29.02 |
34.77 |
|
2026 |
5.8 |
29.75 |
35.55 |
|
2027 |
5.86 |
30.55 |
36.41 |
|
2028 |
5.91 |
31.34 |
37.24 |
Average volume of coffee consumed in the United States annually and future projections (2018-2028)
|
Year |
Volume in KG | ||
|
Instant coffee |
Roast coffee |
Total revenue in US$ | |
|
2018 |
83.9kg |
877.7kg |
961.6kg |
|
2019 |
85.7kg |
895.9kg |
981.5kg |
|
2020 |
84.2kg |
880.9kg |
965.1kg |
|
2021 |
85.3kg |
893.8kg |
979.1kg |
|
2022 |
86kg |
905.4kg |
991.4kg |
|
2023 |
85.1kg |
914.7kg |
999.9kg |
|
2024 |
84.9kg |
934.5kg |
1019kg |
|
2025 |
84.6kg |
950.5kg |
1035kg |
|
2026 |
84.1kg |
960.4kg |
1045kg |
|
2027 |
83.7kg |
971.9kg |
1056kg |
|
2028 |
83.2kg |
983.1kg |
1066kg |
Percentage change in volume of coffee consumed in the United States annually and future projections (2018-2028)
|
Year |
Volume change in Kg | ||
|
Instant coffee |
Roast coffee |
Total change in volume | |
|
2018 |
– |
– |
– |
|
2019 |
2.1% |
2.1% |
2.1% |
|
2020 |
-1.7% |
-1.7% |
-1.7% |
|
2021 |
1.3% |
1.5% |
1.5% |
|
2022 |
0.9% |
1.3% |
1.3% |
|
2023 |
-1% |
1% |
0.9% |
|
2024 |
-0.2% |
2.2% |
1.9% |
|
2025 |
-0.5% |
1.7% |
1.6% |
|
2026 |
0.5% |
1% |
1% |
|
2027 |
-0.5% |
1.2% |
1.1% |
|
2028 |
-0.5% |
1.2% |
0.9% |
Average annual volume of coffee consumed in the United States per capita and future projections (2018-2028)
|
Year |
Coffee Revenue in USD dollars | ||
|
Instant coffee |
Roast coffee |
Total annual volume | |
|
2018 |
0.26kg |
2.68kg |
2.94kg |
|
2019 |
0.26kg |
2.72kg |
2.98kg |
|
2020 |
0.26kg |
2.66kg |
2.92kg |
|
2021 |
0.25kg |
2.69kg |
2.94kg |
|
2022 |
0.26kg |
2.70kg |
2.96kg |
|
2023 |
0.25kg |
2.72kg |
2.97kg |
|
2024 |
0.25kg |
2.76kg |
3.01kg |
|
2025 |
0.25kg |
2.79kg |
3.04kg |
|
2026 |
0.26kg |
2.81kg |
3.05kg |
|
2027 |
0.24kg |
2.82kg |
3.07kg |
|
2028 |
0.24kg |
2.84kg |
3.08kg |
Average price of coffee in the United States annually and future projections (2018-2028)
|
Year |
Average price in USD |
|
2018 |
10.73 |
|
2019 |
10.72 |
|
2020 |
10.7 |
|
2021 |
10.68 |
|
2022 |
10.65 |
|
2023 |
11.0 |
|
2024 |
11.22 |
|
2025 |
11.43 |
|
2026 |
11.65 |
|
2027 |
11.87 |
|
2028 |
12.08 |
Fair trade share value of United States coffee per year and future projections (2018-2028)
|
Year |
Revenue Share in Percentage (%) |
|
2018 |
0.38% |
|
2019 |
0.4% |
|
2020 |
0.32% |
|
2021 |
0.4% |
|
2022 |
0.42% |
|
2023 |
0.46% |
|
2024 |
0.46% |
|
2025 |
0.46% |
|
2026 |
0.48% |
|
2027 |
0.49% |
|
2028 |
0.51% |
Top 10 coffee chains in the United States
|
Coffee Chain |
Number of Stores |
States Available |
Cities Available |
|
Starbucks |
16,041 |
52 |
3,239 |
|
Dunkin’ Donuts |
9,461 |
45 |
2,968 |
|
Panera Bread |
2,132 |
49 |
1,262 |
|
Tim Hortons |
629 |
11 |
283 |
|
Caribou Coffee |
472 |
19 |
189 |
|
Shipley Do-Nuts |
367 |
12 |
170 |
|
Krispy Kreme |
356 |
42 |
275 |
|
Daylight Donuts |
341 |
29 |
287 |
|
Peet’s Coffee |
329 |
20 |
180 |
|
The Coffee Bean And Tea Leaf |
210 |
9 |
97 |
Top 5 most popular coffee brands in the United States
- Starbucks
- Folgers
- Caribous Coffee
- Dunkin’
- Peets Coffee
Most popular coffee consumed in the United States
- Cappuccino
- Latte
- Espresso
- Café Mocha
Value of Coffee imports to the United States by country of origin (in billion U.S. dollars)
|
Country of origin |
Import value in USD |
|
Colombia |
1.47 billion |
|
Brazil |
1.33 billion |
|
Switzerland |
0.79 billion |
|
Canada |
0.44 billion |
|
Guatemala |
0.41 billion |
|
Honduras |
0.38 billion |
|
Mexico |
0.39 billion |
|
Vietnam |
0.3 billion |
|
Nicaragua |
0.26 billion |
|
Indonesia |
0.21 billion |
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