Aroma Joe’s logo (History, origin, evolution + more information)

If you have an eye for art and are an Aroma Joe’s coffee lover, you must have noticed the coffee store’s logo. Keep reading to learn the history behind Aroma Joe’s logo.

Being quite adventurous and knowing the history of several coffee chains, I was intrigued to know how the simply designed Aroma Joe’s logo came to life. I researched and asked my mom, who worked at Aroma Joe’s several years ago, how their logo was birthed.

I discovered that Aroma Joe’s coffee logo was created by the four cousins who founded this coffee chain. Their main inspiration was to create a coffee chain that reflects positive energy in communities. They capture this in their simply designed logo. I also learned how their logo had changed over time to reflect their growth and expansion. If you have any questions about Aroma Joe’s logo, stick around to get the answers.

What is the history of Aroma Joe’s logo?

Aroma Joe’s logo
Aroma Joe’s logo. Image source: Aroma Joes

Where did Aroma Joe’s logo come from (origin)?

Aroma Joe’s logo was an idea of the four cousins who founded this coffee chain; Brian and Mike Sillon and Tim and Marty McKenna. This logo was inspired by their initial vision and passion for serving positive energy through offering high-quality coffee to each community and every customer. They also wanted their logo to be memorable and simple, a reminder of the excellent customer service they offer.

The slanted company name in the logo conveys a sense and movement and energy, the exact vision that these cousins had for their company. The blue color is a symbol of freshness and growth, while the touch of black creates contrast and helps emphasize the company’s tagline.

This logo has been an important part of building Aroma Joe’s branding competitiveness in the market. Its identity and how it is viewed and received are mainly because of its uniquely designed, simple, modern logo.

How has Aroma Joe’s logo evolved over the years?

As stated above, the first logo of Aroma Joe’s that was used since the company’s inception up to 2015 was a simple design that featured the company’s name in lowercase letters and a unique stylized coffee cup feature added to the left of the name. The name of the company in this logo was written in blue.

However, in 2015 when the coffee chain had grown and gained a lot of popularity, it introduced a new logo that was more streamlined and modern. This new logo featured a circular design that has the company’s name in uppercase letters and bolded. This name is at the top of the logo, and the center has a stylized, unique coffee cup. The new Aroma Joe’s logo features white, blue, and red colors.

Later on, in 2020, Aroma Joe’s updated their logo again, making the design a bit simpler compared to the one in 2015. The new 2020 updated logo features a black and white stylized coffee cup and the company’s name written in upper case letter, bolded, and in blue. The color scheme of this new logo is black and white, some blue and with a touch of red.

In all the changes, Aroma Joe’s has maintained the signature blue color of their brand name, “Aroma Joe’s,” in all the logos. Overall, Aroma Joe’s logo has evolved over time to reflect the growth of the company and the ever-changing tastes and preferences of the consumer. From a humble beginning and a simple logo, it has over 200 locations in the US and offers a variety of coffee flavors.

What is the color and font of Aroma Joe’s logo?

Aroma Joe’s logo
Aroma Joe’s logo. Image source: Aroma Joes

As mentioned above, Aroma Joe’s coffee logo has the company’s name written in blue, with a magical red brush and some white and black colors. When you order coffee from Aroma Joe’s, it comes with the cup written company’s name in small letters with a small magical red brush.

However, Aroma Joe’s font is custom-made and not available as a standard font. The letters of Aroma Joe are slightly slanted to the right and have a slight wave to them. Other than the primary logo or Aroma Joe’s, the company has several logo variations and a coffee cup icon. All these logos have the same color scheme, with the name Aroma Joe’s written in blue.

Final thoughts

Aroma Joe’s logo has evolved over the years to reflect the growth and expansion that this company has faced since its inception in 2000. Other than the primary logo, their logo comes in various variations and is printable. All in all, Aroma Joe’s logo is quite unique and very appealing.

FAQ Section

Is Aroma Joe’s logo printable?

Yes, Aroma Joe’s logo is printable, and you can get customized designs with their logo.

When was Aroma Joe’s logo created?

Aroma Joe’s first logo was introduced in 2000 when the company was created. They used this old logo till 2015, when they introduced a new logo design with unique features.

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